Go for subtle drama with five new legendary shades.
What it is:
This first-of-its-kind lipstick-serum hybrid delivers subtle nude drama and long-lasting coverage in just one swipe. Super lightweight yet pigmented, the non-drying, water-based formula hydrates, smooths, and revitalises lips with a soft, satin finish. Minimal effort, weightless feel, lasting impact.
What it does:
A completely new way to provide long-lasting colour and hydration to the lips. This innovative lipstick delivers rich nutrients and lightweight colour with a surprising cooling sensation upon application.
What makes it special:
The majority of the water in the formula has been replaced with organic bitter cherry fruit water, which smooths and infuses lips with moisture. RMS’s adaptogenic herbal blend helps balance the skin, while Kakadu plum extract protects. The Trio-Wax Complex provides a long-lasting, serum-like finish. Available in five gorgeous nude shades created by Rose-Marie herself and named after the legends in her life.
Shades:
- Jayne: Barely-there nude
- Mae: Just-kissed nude
- Eve: Natural knockout nude
- Naomi: Sultry, earthy nude
- Pamela: Berry-bitten nude
Lip-loving clean ingredients:
Organic Bitter Cherry Fruit Water
Extracted through gentle dehydration of bitter cherry fruit, these living waters are of the highest quality and 100% natural and pure. Rich in vitamins and minerals, they revitalise the skin, smooth, and provide cooling hydration.
Trio-Wax Complex
A unique texture agent formulated from a blend of jojoba, mimosa, and sunflower waxes that delivers a long-lasting, serum-like finish without heaviness.
Kakadu Plum Extract
A nutrient-rich superfruit packed with antioxidants that help protect and even out overall skin tone.
How to apply:
- Twist the base of the tube once until it clicks. (Note: the lipstick does not retract.)
- Gently glide across the lips, using the edge of the tube for precise application.
- Wear alone or pair with a lip liner.
- For a more subtle look, tap the colour onto the lips with your fingers.
- After use, securely close the cap to ensure an airtight seal and keep the water-based formula fresh.
*Rose-Marie Tip: “These nude shades are absolutely beautiful, easy to use, and suit everyone. Use the edge of the tube as a guide for a perfect application every time.”
Press + Awards
- The 15 Best Pink Lipsticks for Every Skin Tone, Tested and Reviewed by Editors, WWD (2025)
- Pucker Up! Here Are the 10 Best Hydrating Lipsticks to Moisturise Your Lips All Winter Long, SheKnows (2024)
- The Best Feel-Good Lipsticks to Boost Your Fall Mood, New Beauty (2024)
About RMS Beauty
The founder of RMS Beauty is New York-based star makeup artist Rose-Marie Swift. Her work is known from Vogue, Marie Claire, Elle, Harper’s Bazaar, I.D., and Allure. Celebrities such as Gisele Bündchen, Sheryl Crow, and Celine Dion rely on her expertise, as do world-renowned photographers including Peter Lindbergh, Annie Leibovitz, Terry Richardson, and Patrick Demarchelier.
The essential quality feature of RMS Beauty products is the exclusive use of edible, organic, and untreated raw materials, which in their natural form provide the skin with nourishing, soothing, and rejuvenating benefits. The ingredients are not processed and are never heated above human body temperature. Rose-Marie Swift therefore refers to her products as “raw makeup.” Gentle processing ensures that enzymes, vitamins, and active ingredients retain their full potency.
Jayne: *Prunus Cerasus (Bitter Cherry) Fruit Water, Jojoba Esters, Helianthus Annuus (Sunflower) Seed Wax, Water/Aqua/Eau, *Alcohol Denat., Squalane (vegetable), Glycerin, Helianthus Annuus (Sunflower) Seed Oil Unsaponifiables, Silica, Polyglyceryl-4 Caprate, Polyglyceryl-3 Polyricinoleate, Isononyl Isononanoate, Acacia Decurrens Flower Wax, Polyglycerin-3, Potassium Sorbate, Tocopheryl Acetate, *Vanilla Planifolia Fruit Extract, Polyglyceryl-3 Diisostearate, *Simmondsia Chinensis (Jojoba) Seed Oil, Tocopherol (non-GMO), *Calendula Officinalis (Marigold) Flower, *Equisetum Arvense (Horsetail) Leaf Extract, *Hypericum Perforatum (St. John’s Wort) Flower/Leaf/Stem Extract, *Curcuma Longa (Turmeric) Root, *Hemidesmus Indicus (Country Sarsaparilla) Root Extract, *Withania Somnifera (Ashwagandha) Root Extract, Terminalia Ferdinandiana (Kakadu Plum) Fruit Extract, *Glycyrrhiza Glabra (Licorice) Root, *Olea Europaea (Olive) Leaf, Titanium Dioxide (CI 77891), Yellow 5 Lake (CI 19140), Red 7 (CI 15850), Iron Oxides (CI 77491, CI 77499).
Mae: *Prunus Cerasus (Bitter Cherry) Fruit Water, Jojoba Esters, Helianthus Annuus (Sunflower) Seed Wax, Water/Aqua/Eau, *Alcohol Denat., Squalane (vegetable), Glycerin, Helianthus Annuus (Sunflower) Seed Oil Unsaponifiables, Silica, Polyglyceryl-4 Caprate, Polyglyceryl-3 Polyricinoleate, Isononyl Isononanoate, Acacia Decurrens Flower Wax, Polyglycerin-3, Potassium Sorbate, Tocopheryl Acetate, *Vanilla Planifolia Fruit Extract, Polyglyceryl-3 Diisostearate, *Simmondsia Chinensis (Jojoba) Seed Oil, Tocopherol (non-GMO), *Calendula Officinalis (Marigold) Flower, *Equisetum Arvense (Horsetail) Leaf Extract, *Hypericum Perforatum (St. John’s Wort) Flower/Leaf/Stem Extract, *Curcuma Longa (Turmeric) Root, *Hemidesmus Indicus (Country Sarsaparilla) Root Extract, *Withania Somnifera (Ashwagandha) Root Extract, Terminalia Ferdinandiana (Kakadu Plum) Fruit Extract, *Glycyrrhiza Glabra (Licorice) Root, *Olea Europaea (Olive) Leaf, Titanium Dioxide (CI 77891), Yellow 5 Lake (CI 19140), Red 7 (CI 15850), Iron Oxides (CI 77491, CI 77499).
Eve: *Prunus Cerasus (Bitter Cherry) Fruit Water, Jojoba Esters, Helianthus Annuus (Sunflower) Seed Wax, Water/Aqua/Eau, *Alcohol Denat., Squalane (vegetable), Glycerin, Helianthus Annuus (Sunflower) Seed Oil Unsaponifiables, Silica, Polyglyceryl-4 Caprate, Polyglyceryl-3 Polyricinoleate, Isononyl Isononanoate, Acacia Decurrens Flower Wax, Polyglycerin-3, Potassium Sorbate, Tocopheryl Acetate, *Vanilla Planifolia Fruit Extract, Polyglyceryl-3 Diisostearate, *Simmondsia Chinensis (Jojoba) Seed Oil, Tocopherol (non-GMO), *Calendula Officinalis (Marigold) Flower, *Equisetum Arvense (Horsetail) Leaf Extract, *Hypericum Perforatum (St. John’s Wort) Flower/Leaf/Stem Extract, *Curcuma Longa (Turmeric) Root, *Hemidesmus Indicus (Country Sarsaparilla) Root Extract, *Withania Somnifera (Ashwagandha) Root Extract, Terminalia Ferdinandiana (Kakadu Plum) Fruit Extract, *Glycyrrhiza Glabra (Licorice) Root, *Olea Europaea (Olive) Leaf, Titanium Dioxide (CI 77891), Yellow 5 Lake (CI 19140), Red 7 (CI 15850), Iron Oxides (CI 77499).
Naomi: *Prunus Cerasus (Bitter Cherry) Fruit Water, Jojoba Esters, Helianthus Annuus (Sunflower) Seed Wax, Water/Aqua/Eau, *Alcohol Denat., Squalane (vegetable), Glycerin, Helianthus Annuus (Sunflower) Seed Oil Unsaponifiables, Silica, Polyglyceryl-4 Caprate, Polyglyceryl-3 Polyricinoleate, Isononyl Isononanoate, Acacia Decurrens Flower Wax, Polyglycerin-3, Potassium Sorbate, Tocopheryl Acetate, *Vanilla Planifolia Fruit Extract, Polyglyceryl-3 Diisostearate, *Simmondsia Chinensis (Jojoba) Seed Oil, Tocopherol (non-GMO), *Calendula Officinalis (Marigold) Flower, *Equisetum Arvense (Horsetail) Leaf Extract, *Hypericum Perforatum (St. John’s Wort) Flower/Leaf/Stem Extract, *Curcuma Longa (Turmeric) Root, *Hemidesmus Indicus (Country Sarsaparilla) Root Extract, *Withania Somnifera (Ashwagandha) Root Extract, Terminalia Ferdinandiana (Kakadu Plum) Fruit Extract, *Glycyrrhiza Glabra (Licorice) Root, *Olea Europaea (Olive) Leaf, Titanium Dioxide (CI 77891), Red 7 (CI 15850), Iron Oxides (CI 77491, CI 77499).
Pamela: *Prunus Cerasus (Bitter Cherry) Fruit Water, Jojoba Esters, Helianthus Annuus (Sunflower) Seed Wax, Water/Aqua/Eau, *Alcohol Denat., Squalane (vegetable), Glycerin, Helianthus Annuus (Sunflower) Seed Oil Unsaponifiables, Silica, Polyglyceryl-4 Caprate, Polyglyceryl-3 Polyricinoleate, Isononyl Isononanoate, Acacia Decurrens Flower Wax, Polyglycerin-3, Potassium Sorbate, Tocopheryl Acetate, *Vanilla Planifolia Fruit Extract, Polyglyceryl-3 Diisostearate, *Simmondsia Chinensis (Jojoba) Seed Oil, Tocopherol (non-GMO), *Calendula Officinalis (Marigold) Flower, *Equisetum Arvense (Horsetail) Leaf Extract, *Hypericum Perforatum (St. John’s Wort) Flower/Leaf/Stem Extract, *Curcuma Longa (Turmeric) Root, *Hemidesmus Indicus (Country Sarsaparilla) Root Extract, *Withania Somnifera (Ashwagandha) Root Extract, Terminalia Ferdinandiana (Kakadu Plum) Fruit Extract, *Glycyrrhiza Glabra (Licorice) Root, *Olea Europaea (Olive) Leaf, Titanium Dioxide (CI 77891), Yellow 5 Lake (CI 19140), Red 7 (CI 15850), Iron Oxides (CI 77491, CI 77499). * Certified Organic/Certifié Biologique